Dannon & Ozzie Smith

Client Objectives
• Dannon joined forces with America’s Second Harvest to fight childhood hunger.

• Dannon wanted an athlete who had worked closely with children but also an athlete who grew up in an underprivileged home.

Steiner Sports Solution
• Partner Dannon with MLB Hall of Famer Ozzie Smith.

• Ozzie endured a rough childhood in a broken home. Additionally, throughout his career and beyond, he has worked closely with a number of organizations to benefit children.

Dannon and America’s Second Harvest Program
• Ozzie Smith traveled to stadiums across the country to share his story and raise awareness (San Francisco, Boston, Portland, Detroit, Indianapolis, etc.)

• Every time someone clicked on the Dannon Button on their website, Dannon will donate $1 to America’s Second Harvest which is equivalent to 15 meals.

• Ozzie participated in SMT’s, audio news releases
and national shows (Fox News, ESPN).

Dannon and America’s Second Harvest Results
• The program is currently running into its third year
with over a half a million meals served.

• Dannon’s goal is set at $100,000, which equals
1,500,000 meals.

• 23 million impressions (USA Today, Newsday,
Fox News, ESPN).