Dannon

Client Objectives
▪ Dannon wanted to build volume and product momentum consistent with other previous promotions.

▪ Increase purchases among Danoon Medium and heavy users.

▪ Develop an integrated event that provides enhanced merchandising performance at retail and drive purchase frequency and allow for integrated trade meny options with key customer partners.

▪ Reinforce brand positioning.

Steiner Sports Solution
▪ Steiner developed the "Winning Moments" Campaign.

▪ Steiner negotiated on the behalf of Dannon for the use of Mia Hamm's name, likeness and hand-signed photos. This included television and radio componet.

▪ Prizes included sports memorabilia to consumers via an instant win under the lid promotion.

"Winning Moments" Program
▪ The campaign with Mia Hamm was featured on 130 million packages of Dannon yogurt.

▪ Consumers had an instant 1-in-5 chance to win various photos of "Winning Moments" (example: 1980 U.S. Hockey Team photo, Sarah Hughes photo, "Shot Heard Round the World" photo, etc.)

▪ Steiner Sports provided Dannon with 2,000 auotgraphed 8x10 Mia Hamm photos to be utilized as prize redemptions with the campaign.

"Winning Moments" Results
▪ The campaign achieved all of the goals and objectives for the product, making it one of the most successful Dannon promotions to date.