Ameriquest & Brett/Smith/Lasorda

Client Objectives

Ameriquest was looking to launch a Sweepstakes during the 2004 MLB All-Star Weekend.

Looked to create brand awareness and encourage people to log onto Ameriquest.com, the official mortgage company of Major League Baseball.

Steiner Sports Solution

Using the campaign slogan “Take a Legend to the World Series sweepstakes,” Steiner recommended and secured three baseball legends, George Brett, Tommy Lasorda and Ozzie Smith, for Ameriquest.

“Take a Legend to the WS Sweepstakes” Program

▪ Consumers filled out a brief survey for the chance to watch Game 4 of the 2004 World Series with a friend and their choice of one of the three legends.

▪ Brett, Smith and Lasorda participated in SMT’s and RMT’s during the All-Star weekend.

“Take a Legend to the World Series Sweepstakes” Results from All-Star Weekend (July 11- July 13)

▪ 55 radio interviews (ESPN, WFAN, Sporting News, DC101).

▪ 45 television interviews (CNN, ESPN, Fox News/Sport,
WB, NBC).

▪ 100 media interviews.